Introducing LinkedIn Matched Audiences (Remarketing)

Good News! LinkedIn introduces Custom targeting options to reach your website visitors, contacts, and target accounts. Now reach the people you already know.

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Posted in Advertising, digital marketing, marketing, Social Media Marketing

Confused! Where to put your money? SEO or Social?

https://www.linkedin.com/in/mrinalkaushik19/Digital Media is growing with great pace and still, it has to cover wide audience around the world. Digital transformation is a new way and all industries must follow to sustain and be part of the change.

Saying all that, one question which keeps popping my mind is what about two most important tool of this digital transformation, SEO and Social Media. A question which comes to mind now and then which one is best for different kinds of industries.

As both are very important but I want to help in identifying which of the two medium industry should spend more on. In this blog, I will try to clear the air on the relevance of Social and SEO for different industries. I will need your help to clear the air more so please inbox me your recommendation and suggestions.

How can Industries be part of Digital Transformation?

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Primary Industry: It is a nature-oriented industry, which requires very little human effort. E.g. Agriculture, farming, forestry, fishing, horticulture, etc.

SEO: In this type of industries 100% of expenditure should be on SEO as people working in these fields may look for the solution related to their industry on the search engine like Google, Yahoo or Bing.

Social: Use of social should be limited to organic reach by using different social channels. Blogging on the relevant topic can be the game changer.

Manufacturing Industry: It is concerned with the production of goods by using raw materials or semi raw materials an input and also creates from the utility in them. E.g. textiles, chemicals, sugar industry, paper industry, etc.

SEO: In this type of industries 75% of expenditure should be on SEO on the search engine like Google, Yahoo or Bing and reason is very simple most of their buyer do proper online research and there could not be any good medium the search engine.

Social:  25% of the total budget should be used for Social advertisement and 100% allocation should be on LinkedIn. It’s advisable to use other social channels like Facebook, twitter and Goole+ for organic reach. Blogging should be part of the strategy and you can’t leave it out, so proper schedule calendar should be created for blogs.

Construction Industry: Construction industries take up the work of construction of buildings, bridges, roads, dams, canals, etc.

SEO: Construction industries are very different people want to know about it only when it is directly impacting their life’s so again in this type of industries 50% of expenditure should be on SEO on the search engine like Google, Yahoo or Bing.

Social: Social paid can play an important role if it is well targeted. I would suggest spending 10% of total budget on Facebook ads and use an organic medium like twitter to amplify reach. Blogging platform can be used for telling success stories.

Video Marketing: This the place where I will put my money may 40% of total budget in telling what we did and how we did it and in what way our project can help people to make their life simple and beautiful.

Service Industry: When it comes to service industry my take is completely different I feel more people what to know about it based on location, age or their need. In modern times service sector plays an important role in the development of the nation and therefore it is named as the service industry. The main industries, which fall under this category, include hotel industry, tourism industry, the entertainment industry, etc.

SEO is very much required for SEO but I would put only 25% of my money on it, because I feel with more number of social channel and people giving more time on the social channel like Facebook, twitter, Instagram, snapchat or Pinterest. It’s time to move from SEO and put more money on Social and Video Ads.

Social: I would suggest allocating 40% of my total budget allocation on social channels like Facebook, Twitter, Instagram, snapchat or Pinterest even on LinkedIn.

Video Marketing: Video marketing is very much needed for the service industry and recommends to use it on large scale to promote what kind of services are rendered by the industry and what could customer expect. Testimonial from the customer can do wonders. I would suggest allocating 25% of the money on video marketing.

Blogging: Influencer blogging can really make difference, so I suggest putting your money on this programme too, remaining 10% of my money will go on influencer blogging.

To know more about me and my blogs visit my Linkedin page: https://www.linkedin.com/in/mrinalkaushik19/

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Posted in digital marketing, marketing, Social Media Marketing

Content Strategy 2016

Looking forward to creating a content marketing strategy for 2016? Then you must refer to below the graph. CXXxzmdWMAEyS8C.png

#Blogging remains the top choice.

When I started blogging properly, back in April 2014, I was engulfed in whirlwind traffic brought in by nostalgic and relatable lists that went viral. I was one of the lucky ones.

Anyway, fast-forward to now, and EVERYTHING has changed.

Blogs are pulling in fewer comments. Blogs are less personal. Blogs are more glossy; blogs are less about words or content; blogs are more about a pretty faces and photographs, blog content is often outsourced and well; the blogging world feels less happy.

Maybe it’s just me, but twitter seems awash with bloggers, both full-time and part-time, that seem like they’ve had enough.

But my take would be to focus more on Webinar as well as Video Content as these are picking up very fast.

Reasons:

The reasons behind the Webinar and Video Content to pick up in today’s scenario as they are lest time-consuming and more informative as well as interactive.

 

Posted in Analytics, blog, blogging, hastag, marketing, Social Media Marketing

Twitter Poll- A New feature By Twitter

There you go. Twitter introduced the poll feature.

Now you can have a live poll on twitter through your tweets. For poll creators, it’s a new way to engage with Twitter’s massive audience and understand exactly what people think. For those participating, it’s a very easy way to make your voice heard.

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Maybe twitter was a late mover in introducing a poll feature, but as I understand it is going to change the way we tweet. Now we will be seeing a lot of poll tweets.It’s one of the best features launched by twitter in recent times. This is not only going to make twitter as leading brand power in the social channel fight. It will also help the followers to understand their customer or producer in the better way. I always believed twitter is a live CRM tool that is open to everyone who is on twitter. Now with the launch of thispollfeature, it gives more power to customer as well as to manufacture.


 Example:

One follower to asking a question to mass audience:

Tweet: Did you like service of @AmericanAirlines. #Airlines #AirTravell

  1. Yes
  2. No

22

One Power brand like Coca-Cola to its audience.

Did you like our new emoji #ShareaCoke@CocaColaCo

  1. Yes
  2. No.

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So, It gives a customer a better idea, which airlines he or she should chooses who can meet their requirements.

It also gives idea to company like coca-coal that whether they should put more money on emojis like #ShareaCoke in future or think of something else by doing the poll and connecting to its audience.

Twitter has proven again Customer is King. I am sure it will help twitter in becoming a power brand in online advertisement soon. 

Note: Emoji are a small digital image or icon used to express an idea or emotion in electronic communication.

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Posted in Advertising, Analytics, Twitter

Social Brand Advocate is Need for Companies

I am not sure how many of you will be aware about Social Brand Advocate but I am sure it’s not newly coined term.

So, who is this Social Brand Advocate?

Answer: All those who follow you or are sharing your content or work with you in same organization are your potential Social Brand Advocate.

In this blog I will try to explain you how to leverage these Social Brand Advocate and use of them to maximize your reach.

Let’s understand this with a simple example.

Suppose you are working in an organization having 1000 employees and you are responsible to manage social media handle for your company which has 500 followers.

Now you make a strategy to build Social Brand Advocate for your company.

First Step: You go to your colleges and present them a strategy how they can help you in leveraging social media for your organization by asking them to follow your company handles. So in one shot you gain 1000 follower and now your number goes up to 1500 follower.

But now question comes what is the use of extra 1000 followers if they are inactive. That is where your role comes explain them that they can be Social Brand Advocate for company by sharing post for company on their personal handle as well as taking part in discussion.

Now suppose all these 1000 followers are having 2 followers each. So what happens if these 1000 followers share your content on their personal handle?

It will give you high amplification if these 1000 follower share your content as this content will not limit to 1000 people but 2000 extra person as each of these social brand advocate has 2 followers.

Now this is like chain reaction the more your social brand advocate are active the more amplified your content will be. So I feel it’s time to leverage your social brand advocate either you are running small or large business.

Tips: Always keep your Brand Advocate engage. A well-managed brand advocacy will grow like fire. Keep them engage and you will see they will grow and will keep sharing your content.

Happy Sharing…

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Posted in Employee, marketing, Social Media Marketing

Tracking Facebook Results

Facebook’s Page Insights application provides fantastic analytics, tracking a variety of engagement and ad performance metrics. Leveraging this data internally can help you begin the conversation about your program ROI on social.

Facebook Insights are divided into six parts Overview, Likes, Reach, Visits, Posts, and People.

Overview: It is a dashboard of Facebook insight were you can see.

  • Page like
  • Post Reach
  • Engagement

Your 5 most recent posts (Which can be expanded too)

If you aren’t sure what a data set refers to, hover over the title and a definition will pop up.

1

Page Like: In this tab you can find the total page like based on month on month basis. You can customize your date and can have data as per your requirement.

2

Net Likes: Net likes shows the number of new likes minus the number of unlike.

Where Your Page Likes Happened: The number of times your Page was liked, broken down by where it happened (On Your Page, Page Suggestions, Mobile, Your Posts, Others).

These graphs help you understand the trending growth of your page and where your growth is coming from. For example, within the Where Your Page Likes Came From graph, I can see that a spike was the result of an abnormally high number of likes from Page Suggestions.

 3

Reach

Reach is defined by total number of reach of our post in given time period or duration. This section helps you see your page views and unique visitor views (those who searched for you as opposed to clicking on the Facebook ad).

It can be divided into two parts:

Organic reach is the total number of unique people who were shown your post through unpaid distribution.

Paid reach is the total number of unique people who were shown your post as a result of ads.

4

Your post reach can be increased through Likes, Comments, and Shares and in this tab you can anlyse what was the post which got maximum Likes, Comments, and Shares.

5

Visits: This is where you can quickly evaluate how users interact with content other than posts on your Facebook page.

 Page and Tab Visits: The number of times each of your Page tabs was viewed in given time period. This indicates the most popular tab on my time line.

 6

 

External Referrers: The number of times people came to your Page from a website off of Facebook. This can be from any of my website were your my has been posted and routed to my Facebook channel or through any search engine like Google or Yahoo.

7

 

Posts: The Posts tab is broken apart into the following sections:

  • When Your Fans Are Online
  • Post Types
  • Top Posts from Pages You Watch

 

 

When Your Fans Are Online

In this tab you can analyse which day of week your fan are most active and at what time.

 8

Post Types

 

This tab determine what kind of post have high reach and engagement weather its link or Image

9

Top Posts from Pages You Watch:

Pages to Watch help you compare the performance of your Page and posts with similar Pages on Facebook. Add Pages to get started.

Note: At the bottom of this tab you can see the insight of All Posts Published during given time frame and there engagement, reach, type (Link or Image) and target.

11

Reach can be filtered into two parts

  • Reach : Organic/Paid
  • Reach: Fan/non-Fan

Engagement can be drilled down in four parts

  • Post Click, Like, Comment & Share
  • Like/Comment/Share
  • Post hide, hide of all Post, Report of Spam
  • Engagement rate

People: The last tab for Facebook Insight is people divided into three part Your Fans, People Reached, and People Engaged.

Your Fan

In this section you can find out what is total percentage female & male who like your page and of which age group It can be further be divided in to country, city and language.

13

People Reached

In this tab you can determine what was you reach of your post among the gender and age group and further that can be divided in to country, city and language.

12

People Engaged

In this tab you can analyse how people got engaged to your post through like comment and share based on gender classification and age group and further in-depth demographic analysis.

 

Thank you for your time… In next Post I will show you how to download report in excel or CSV.

 

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Posted in Analytics, facebook, insights

Why should we blog?

Blogging is an art, A good content written in blog not only invite a true follower but also help in increasing the SEO.

Setting up a blog is not hard, but it does take a bit of learning…using blogging software, uploading photos etc. Again, it’s not hard, you don’t have to learn HTML code or anything like that, but you have to love writing about your topic and learn a few new things, like buying a domain name, setting up WordPress and learning how to use the software to write a post.

How Blogging can increase SEO?

A good written content is that which talk more about solution to a problem and help its readers to understand real reason why blog was written. A good blog is always real source which help its reader to get attached with the content and further help reader to redirect to the website through the backlinks.

Rules to Blog

  • Select a topic you are interested in
  • Brainstorm 5-15 aspect of that topic that you could write about.
  • A blog should be written some were between 200 to 500 words.
  • A blog should be written to direct reader not to confuse them.
  • A blog should be actively shared on your social channels like Facebook, LinkedIn, Twitter, Google+ etc.
  • A blog should not be over loaded with backlinks, there should be 2-5 backlinks depending on the total size of blog.
  • It should consist of feature Images and promoted with Image url as photo url manage drive 35% more traffic then text.
  • Promote your blog on social channel when your audiences are active.

Best Time

Facebook: Monday – Thursday 9am – 3pm

Twitter: All week between 1pm – 4pm

LinkedIn: Tuesday – Thursday 12pm, 5pm – 6pm

Worst Time

Facebook: Everyday after 8pm, Friday after 3pm

Twitter: Weekend before 8am and after 8pm

LinkedIn: Monday & Friday 10pm – 6am

Five Reasons to Blog:

1) It helps drive traffic to your website.

2) It helps convert that traffic into leads

3) It helps establish authority.

4) It drives long-term results.

5) To connect people like you

Thanks for reading… stay connected…

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Posted in blog, blogging