Good News! LinkedIn introduces Custom targeting options to reach your website visitors, contacts, and target accounts. Now reach the people you already know.
Facebook’s Page Insights application provides fantastic analytics, tracking a variety of engagement and ad performance metrics. Leveraging this data internally can help you begin the conversation about your program ROI on social.
Facebook Insights are divided into six parts Overview, Likes, Reach, Visits, Posts, and People.
Overview: It is a dashboard of Facebook insight were you can see.
Your 5 most recent posts (Which can be expanded too)
If you aren’t sure what a data set refers to, hover over the title and a definition will pop up.
Page Like: In this tab you can find the total page like based on month on month basis. You can customize your date and can have data as per your requirement.
Net Likes: Net likes shows the number of new likes minus the number of unlike.
Where Your Page Likes Happened: The number of times your Page was liked, broken down by where it happened (On Your Page, Page Suggestions, Mobile, Your Posts, Others).
These graphs help you understand the trending growth of your page and where your growth is coming from. For example, within the Where Your Page Likes Came From graph, I can see that a spike was the result of an abnormally high number of likes from Page Suggestions.
Reach is defined by total number of reach of our post in given time period or duration. This section helps you see your page views and unique visitor views (those who searched for you as opposed to clicking on the Facebook ad).
It can be divided into two parts:
Organic reach is the total number of unique people who were shown your post through unpaid distribution.
Paid reach is the total number of unique people who were shown your post as a result of ads.
Your post reach can be increased through Likes, Comments, and Shares and in this tab you can anlyse what was the post which got maximum Likes, Comments, and Shares.
Visits: This is where you can quickly evaluate how users interact with content other than posts on your Facebook page.
Page and Tab Visits: The number of times each of your Page tabs was viewed in given time period. This indicates the most popular tab on my time line.
External Referrers: The number of times people came to your Page from a website off of Facebook. This can be from any of my website were your my has been posted and routed to my Facebook channel or through any search engine like Google or Yahoo.
Posts: The Posts tab is broken apart into the following sections:
When Your Fans Are Online
In this tab you can analyse which day of week your fan are most active and at what time.
This tab determine what kind of post have high reach and engagement weather its link or Image
Top Posts from Pages You Watch:
Pages to Watch help you compare the performance of your Page and posts with similar Pages on Facebook. Add Pages to get started.
Note: At the bottom of this tab you can see the insight of All Posts Published during given time frame and there engagement, reach, type (Link or Image) and target.
Reach can be filtered into two parts
Engagement can be drilled down in four parts
People: The last tab for Facebook Insight is people divided into three part Your Fans, People Reached, and People Engaged.
In this section you can find out what is total percentage female & male who like your page and of which age group It can be further be divided in to country, city and language.
In this tab you can determine what was you reach of your post among the gender and age group and further that can be divided in to country, city and language.
In this tab you can analyse how people got engaged to your post through like comment and share based on gender classification and age group and further in-depth demographic analysis.
Thank you for your time… In next Post I will show you how to download report in excel or CSV.