Introducing LinkedIn Matched Audiences (Remarketing)

Posted on July 17, 2017 by Mrinal Kaushik — Leave a comment

Good News! LinkedIn introduces Custom targeting options to reach your website visitors, contacts, and target accounts. Now reach the people you already know.

Tagged with: #DigitalMarketing, digital marketing, Digital Transformation, Influencer, marketing, SEO
Posted in Advertising, digital marketing, marketing, Social Media Marketing

Confused! Where to put your money? SEO or Social?

Posted on July 16, 2017 by Mrinal Kaushik — Leave a comment

https://www.linkedin.com/in/mrinalkaushik19/Digital Media is growing with great pace and still, it has to cover wide audience around the world. Digital transformation is a new way and all industries must follow to sustain and be part of the change.

Saying all that, one question which keeps popping my mind is what about two most important tool of this digital transformation, SEO and Social Media. A question which comes to mind now and then which one is best for different kinds of industries.

As both are very important but I want to help in identifying which of the two medium industry should spend more on. In this blog, I will try to clear the air on the relevance of Social and SEO for different industries. I will need your help to clear the air more so please inbox me your recommendation and suggestions.

How can Industries be part of Digital Transformation?

Primary Industry: It is a nature-oriented industry, which requires very little human effort. E.g. Agriculture, farming, forestry, fishing, horticulture, etc.

SEO: In this type of industries 100% of expenditure should be on SEO as people working in these fields may look for the solution related to their industry on the search engine like Google, Yahoo or Bing.

Social: Use of social should be limited to organic reach by using different social channels. Blogging on the relevant topic can be the game changer.

Manufacturing Industry: It is concerned with the production of goods by using raw materials or semi raw materials an input and also creates from the utility in them. E.g. textiles, chemicals, sugar industry, paper industry, etc.

SEO: In this type of industries 75% of expenditure should be on SEO on the search engine like Google, Yahoo or Bing and reason is very simple most of their buyer do proper online research and there could not be any good medium the search engine.

Social: 25% of the total budget should be used for Social advertisement and 100% allocation should be on LinkedIn. It’s advisable to use other social channels like Facebook, twitter and Goole+ for organic reach. Blogging should be part of the strategy and you can’t leave it out, so proper schedule calendar should be created for blogs.

Construction Industry: Construction industries take up the work of construction of buildings, bridges, roads, dams, canals, etc.

SEO: Construction industries are very different people want to know about it only when it is directly impacting their life’s so again in this type of industries 50% of expenditure should be on SEO on the search engine like Google, Yahoo or Bing.

Social: Social paid can play an important role if it is well targeted. I would suggest spending 10% of total budget on Facebook ads and use an organic medium like twitter to amplify reach. Blogging platform can be used for telling success stories.

Video Marketing: This the place where I will put my money may 40% of total budget in telling what we did and how we did it and in what way our project can help people to make their life simple and beautiful.

Service Industry: When it comes to service industry my take is completely different I feel more people what to know about it based on location, age or their need. In modern times service sector plays an important role in the development of the nation and therefore it is named as the service industry. The main industries, which fall under this category, include hotel industry, tourism industry, the entertainment industry, etc.

SEO is very much required for SEO but I would put only 25% of my money on it, because I feel with more number of social channel and people giving more time on the social channel like Facebook, twitter, Instagram, snapchat or Pinterest. It’s time to move from SEO and put more money on Social and Video Ads.

Social: I would suggest allocating 40% of my total budget allocation on social channels like Facebook, Twitter, Instagram, snapchat or Pinterest even on LinkedIn.

Video Marketing: Video marketing is very much needed for the service industry and recommends to use it on large scale to promote what kind of services are rendered by the industry and what could customer expect. Testimonial from the customer can do wonders. I would suggest allocating 25% of the money on video marketing.

Blogging: Influencer blogging can really make difference, so I suggest putting your money on this programme too, remaining 10% of my money will go on influencer blogging.

To know more about me and my blogs visit my Linkedin page: https://www.linkedin.com/in/mrinalkaushik19/

Tagged with: blogging, digital marketing, Digital Transformation, marketing, SEO, Social Media Marketing, SocialMedia
Posted in digital marketing, marketing, Social Media Marketing

Twitter Poll- A New feature By Twitter

Posted on October 31, 2015 by Mrinal Kaushik — Leave a comment

There you go. Twitter introduced the poll feature.

Now you can have a live poll on twitter through your tweets. For poll creators, it’s a new way to engage with Twitter’s massive audience and understand exactly what people think. For those participating, it’s a very easy way to make your voice heard.

Maybe twitter was a late mover in introducing a poll feature, but as I understand it is going to change the way we tweet. Now we will be seeing a lot of poll tweets.It’s one of the best features launched by twitter in recent times. This is not only going to make twitter as leading brand power in the social channel fight. It will also help the followers to understand their customer or producer in the better way. I always believed twitter is a live CRM tool that is open to everyone who is on twitter. Now with the launch of this “poll” feature, it gives more power to customer as well as to manufacture.

Example:

One follower to asking a question to mass audience:

Tweet: Did you like service of @AmericanAirlines. #Airlines #AirTravell

One Power brand like Coca-Cola to its audience.

Did you like our new emoji #ShareaCoke . @CocaColaCo

So, It gives a customer a better idea, which airlines he or she should chooses who can meet their requirements.

It also gives idea to company like coca-coal that whether they should put more money on emojis like #ShareaCoke in future or think of something else by doing the poll and connecting to its audience.

Twitter has proven again Customer is King. I am sure it will help twitter in becoming a power brand in online advertisement soon.

Note: Emoji are a small digital image or icon used to express an idea or emotion in electronic communication.

Tagged with: advertisng, analytics, Content Marketing, digital marketing, Social Media Marketing, SocialMedia, Twitter
Posted in Advertising, Analytics, Twitter

Social Brand Advocate is Need for Companies

Posted on August 16, 2015 by Mrinal Kaushik — Leave a comment

I am not sure how many of you will be aware about Social Brand Advocate but I am sure it’s not newly coined term.

So, who is this Social Brand Advocate?

Answer: All those who follow you or are sharing your content or work with you in same organization are your potential Social Brand Advocate.

In this blog I will try to explain you how to leverage these Social Brand Advocate and use of them to maximize your reach.

Let’s understand this with a simple example.

Suppose you are working in an organization having 1000 employees and you are responsible to manage social media handle for your company which has 500 followers.

Now you make a strategy to build Social Brand Advocate for your company.

First Step: You go to your colleges and present them a strategy how they can help you in leveraging social media for your organization by asking them to follow your company handles. So in one shot you gain 1000 follower and now your number goes up to 1500 follower.

But now question comes what is the use of extra 1000 followers if they are inactive. That is where your role comes explain them that they can be Social Brand Advocate for company by sharing post for company on their personal handle as well as taking part in discussion.

Now suppose all these 1000 followers are having 2 followers each. So what happens if these 1000 followers share your content on their personal handle?

It will give you high amplification if these 1000 follower share your content as this content will not limit to 1000 people but 2000 extra person as each of these social brand advocate has 2 followers.

Now this is like chain reaction the more your social brand advocate are active the more amplified your content will be. So I feel it’s time to leverage your social brand advocate either you are running small or large business.

Tips: Always keep your Brand Advocate engage. A well-managed brand advocacy will grow like fire. Keep them engage and you will see they will grow and will keep sharing your content.

Happy Sharing…

Tagged with: advertisng, blog, Content Marketing, digital marketing, Social Media Marketing, SocialMedia
Posted in Employee, marketing, Social Media Marketing

Tracking Facebook Results

Posted on August 2, 2015 by Mrinal Kaushik — Leave a comment

Facebook’s Page Insights application provides fantastic analytics, tracking a variety of engagement and ad performance metrics. Leveraging this data internally can help you begin the conversation about your program ROI on social.

Facebook Insights are divided into six parts Overview, Likes, Reach, Visits, Posts, and People.

Overview: It is a dashboard of Facebook insight were you can see.

Page like
Post Reach
Engagement

Your 5 most recent posts (Which can be expanded too)

If you aren’t sure what a data set refers to, hover over the title and a definition will pop up.

Page Like: In this tab you can find the total page like based on month on month basis. You can customize your date and can have data as per your requirement.

Net Likes: Net likes shows the number of new likes minus the number of unlike.

Where Your Page Likes Happened: The number of times your Page was liked, broken down by where it happened (On Your Page, Page Suggestions, Mobile, Your Posts, Others).

These graphs help you understand the trending growth of your page and where your growth is coming from. For example, within the Where Your Page Likes Came From graph, I can see that a spike was the result of an abnormally high number of likes from Page Suggestions.

Reach

Reach is defined by total number of reach of our post in given time period or duration. This section helps you see your page views and unique visitor views (those who searched for you as opposed to clicking on the Facebook ad).

It can be divided into two parts:

Organic reach is the total number of unique people who were shown your post through unpaid distribution.

Paid reach is the total number of unique people who were shown your post as a result of ads.

Your post reach can be increased through Likes, Comments, and Shares and in this tab you can anlyse what was the post which got maximum Likes, Comments, and Shares.

Visits: This is where you can quickly evaluate how users interact with content other than posts on your Facebook page.

Page and Tab Visits: The number of times each of your Page tabs was viewed in given time period. This indicates the most popular tab on my time line.

External Referrers: The number of times people came to your Page from a website off of Facebook. This can be from any of my website were your my has been posted and routed to my Facebook channel or through any search engine like Google or Yahoo.

Posts: The Posts tab is broken apart into the following sections:

When Your Fans Are Online
Post Types
Top Posts from Pages You Watch

When Your Fans Are Online

In this tab you can analyse which day of week your fan are most active and at what time.

Post Types

This tab determine what kind of post have high reach and engagement weather its link or Image

Why should we blog?

Posted on August 2, 2015 by Mrinal Kaushik — Leave a comment

Blogging is an art, A good content written in blog not only invite a true follower but also help in increasing the SEO.

Setting up a blog is not hard, but it does take a bit of learning…using blogging software, uploading photos etc. Again, it’s not hard, you don’t have to learn HTML code or anything like that, but you have to love writing about your topic and learn a few new things, like buying a domain name, setting up WordPress and learning how to use the software to write a post.

How Blogging can increase SEO?

A good written content is that which talk more about solution to a problem and help its readers to understand real reason why blog was written. A good blog is always real source which help its reader to get attached with the content and further help reader to redirect to the website through the backlinks.

Rules to Blog

Select a topic you are interested in
Brainstorm 5-15 aspect of that topic that you could write about.
A blog should be written some were between 200 to 500 words.
A blog should be written to direct reader not to confuse them.
A blog should be actively shared on your social channels like Facebook, LinkedIn, Twitter, Google+ etc.
A blog should not be over loaded with backlinks, there should be 2-5 backlinks depending on the total size of blog.
It should consist of feature Images and promoted with Image url as photo url manage drive 35% more traffic then text.
Promote your blog on social channel when your audiences are active.

Best Time

Facebook: Monday – Thursday 9am – 3pm

Twitter: All week between 1pm – 4pm

LinkedIn: Tuesday – Thursday 12pm, 5pm – 6pm

Worst Time

Facebook: Everyday after 8pm, Friday after 3pm

Twitter: Weekend before 8am and after 8pm

LinkedIn: Monday & Friday 10pm – 6am

Five Reasons to Blog:

1) It helps drive traffic to your website.

2) It helps convert that traffic into leads

3) It helps establish authority.

4) It drives long-term results.

5) To connect people like you

Thanks for reading… stay connected…

Tagged with: blog, blogging, Content Marketing, digital marketing, marketing, Social Media Marketing, SocialMedia
Posted in blog, blogging

Calls to Action : Facebook New Feature

Posted on August 2, 2015 by Mrinal Kaushik — Leave a comment

Facebook has came up with a new tab on your cover page called call-to-action buttons.

This is really cool feature which will help business to build a new ways for people to interact with them.This feature is going to increase your page visit and will help to gain visibility.

Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are:

Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video

To add a call-to-action button to your Page:

Go to your Page’s cover photo and click Create Call-to-Action.
Choose your call to action and the destination URL that you want to link to. We’ll automatically choose the best destination based on your specified web address, but you can edit these suggested destinations.
Click Create.

Some tips for creating winning Facebook cover images every time:

Keep your page fresh by changing your cover at least once a month.
Use this great social media real estate to share your latest marketing campaign.
Create collages of user generated content to feature your Facebook fans.
Click the cover photo after you load it & add a description with text & a relevant link.
Be creative but not overly promotional.

What ways can you think of to use your Facebook Call-to-Action button?

Tagged with: #, advertisng, Content Marketing, digital marketing, facebook, Influencer, Social Media Marketing, SocialMedia
Posted in Analytics

The Story Behind Hashtag

Posted on August 2, 2015 by Mrinal Kaushik — Leave a comment

Well I think many of us use Hashtag every day in our life in some or other way to promote our content and trend it in social media channels. But do we know the real story behind it. In this blog I want to take you through the time from when hashtag came into picture and became trend and need for every content marketing manager.

Hashtag @Twitter

Chris Messina, a social technology expert, is credited to have come up with the very first Hashtag on Twitter.

He first posted the hashtag #barcamp in August 2007. The whole tweet appeared like this:

“how do you feel about using # (pound) for groups. As in #barcamp [msg]?”

Messina came up with the hashtag with the purpose of gathering discussions and online exchanges regarding Barcamp, a technology unconference gathering activity that spans worldwide.

According to reports, Evan Williams, Twitter founder, actually shared to Messina that he don’t think hashtags is going to be very popular because of its very technical approach. Messina said that IRC influenced this pioneering concept. Hashtags were rather common in IRC before Twitter came into existence and dominated the way people communicated online.

Messina posted “Whispering Tweets” on Twitter on August 25, 2007 with the idea of creating inner circles on the website. The goal was to provide users the proper restrictions that would limit conversations to more specific ones that would only relate to a particular audience.

He shared how tweets should target certain members of the inner circle so that people can easily respond to these. Creating the inner circles would also lead to targeted users and avoid random visits from individuals who may not be truly interested in a particular issue or topic.

Internationally, the Hashtag became a practice of writing style for Twitter posts during the 2009–2010 Iranian election protests, as both English- and Persian-language hashtags became useful for Twitter users inside and outside Iran

The first use of the term “hash tag” was in a blog post by Stowe Boyd, “Hash Tags = Twitter Groupings,” on 26 August 2007, according to lexicographer Ben Zimmer, chair of the American Dialect Society’s New Words Committee.

As the popularity of Twitter took off over the last three years, other social networking sites have implemented hashtags as well. Youtube, Tumblr, Google+, Linkedin, Flickr and Instagram have all added hashtagging abilities to their sites, with similar success. The all mighty Facebook is the latest social network to introduce hashtags to status updates, pictures, and videos. With all of these hashtastic options, businesses and marketers have had a field day crafting up creative hashtags for their product or company.

Tagged with: #, advertisng, Content Marketing, Social Media Marketing, SocialMedia, Thought Leaders
Posted in hastag

Sponsor Your Content @ LinkedIn

Posted on August 2, 2015 by Mrinal Kaushik — Leave a comment

Content is heart and soul of any website or campaign to be promoted. Well written content need to be promoted in well manner to derive focus group.

Sponsor update on LinkedIn is the best ever advertisement tool I have experienced. So i thought why not take you through what is a sponsor update and how it works.

So what are the ways to promote your content on your campaign page or on your website, you can use several methods from SEO optimization to writing a blog to social media promotion.

Since we know social media can be most effective in promoting your content. So what could be the best way, in my observation sponsor update on LinkedIn on your company page or your business page can be best method to achieve your goal in promoting your content on LinkedIn.

Let me take you through the process of promoting your content by using sponsor update.

Things required:

Your LinkedIn account: Create your LinkedIn account and then Log in to you advertising account
url of page you want to promote.
Image with call to action and proper size.
Your target market and segment to which you want to promote your campaign.

Target market can be divided in demographic way or on age group.

Segment can be divided in term of designation of member who can see you advertisement.

You can further segment by the company you don’t want to see your advertisement.

Next step is to keep your billing detail ready by providing proper credit card details.

So once you have all above thing ready, decide on budget you want to spend on campaign and duration for which you want it to run. I would suggest you to select CPC (Cost per Click) as you can limit your budget on it and it will not go out of pocket.

So you will be wondering why I am asking you to go for Sponsor update. Below are the key reasons because of which I feel it’s the best method to advertise your campaign and promote your content on social.

Focus Targeting. Ensures campaigns reach appropriate audiences and decision makers.
Native advertising. Sponsored updates are less intrusive compared to banner ads appearing in feeds just like ordinary posts. They also provide the opportunity to test content organically.
Ease of use. The ad platform allows campaign managers to adapt and optimize ads on the fly.
User intent. Professional members are on LinkedIn for a reason and are more receptive to business messages.
Easy to track the result through the analytics.

Golden Rule: Always build a special GA (Google Analytics) url of your campaign page and promote you campaign using that url so that you can track your goal through Google analytics.

Remember your campaign page should be linked to your Google analytics account so that you can track the result in appropriate manner.

Reach me for any question. Mrinalkaushik19@gmail.com or follow me @kaushikmrinal at my twitter account.

Tagged with: Content Marketing, digital marketing, Influencer, Social Media Marketing, SocialMedia
Posted in Social Media Marketing